Live to Give
Gita Jayanti will be celebrated on December 25, 2020. ISKCON is aiming to inundate the world with the treasure house of Bhagavad-gita via a "Live To Give" campaign. The collective goal is to distribute two million Bhagavad-gitas worldwide, see the campaign video.
A fire yajña will be conducted at Kurukshetra (India) on Gita Jayanti and special prayers will be chanted for sponsors of a case of Gitas. Here at the New Vrindaban temple we will hold a New Year's Eve fire yajña and the names of all the Gita marathon participants will be read out that evening to invoke auspiciousness for them and their families.